The Role of Storytelling in Marketing By Karen Barr The role of storytelling in marketing is to build brand identity and customer engagement. Weaving a compelling story helps differentiate your brand from your competition and creates a human connection with your audience. Not sure how to get started? Read on! Types of Stories in Marketing […]
What is Evergreen Content? By Karen Barr What is evergreen content? Regarding blogging, it’s a post that remains relevant throughout the years. Think of it like a healthy plant in your home and garden that always stays fresh. Evergreen content is important because it remains static, potentially continually drawing in organic search traffic. Let’s take
Why People Stop Reading Blogs By Karen Barr Understanding why people stop reading blogs is as crucial to your marketing plan as why people read blogs in the first place. In this blog post, I’ll take you through the top reasons why people stop reading blogs. With this knowledge, you’ll have a more successful blog
Easter Marketing Tips for Retailers By Karen Barr Easter marketing tips for retailers bring a sense of fun to your business. Unlike stand-alone e-commerce businesses, lucky brick-and-mortar stores can invite customers inside to celebrate Easter. By combining online marketing with traditional marketing, your shop is sure to be the belle of the Easter Parade. Ready?
Creating Original Blog Content By Karen Barr Creating original blog content for your business is possible. In fact, it is a necessity. By taking the time to present your readers with something novel, you will be rewarded with a dedicated following. Like a well-prepared meal, every blog post you write should be crafted from scratch,
Content Marketing Consistency Benefits By Karen Barr Content marketing consistency benefits your company in so many ways. What makes it worth investing your time and money to create content regularly? I can think of five reasons off the top of my head, just as a starter. Content marketing consistency helps you leverage SEO, build your
Why Do People Read Blogs? By Karen Barr Why do people read blogs? Understanding the why factor will help you craft blogs that resonate with your audience. Let’s dive straight in! To Learn Something New We’ve all been there. You are talking to a friend or listening to a podcast and suddenly have an insatiable
5 Ways to Improve Email Marketing Subject Lines By Karen Barr How can you improve email marketing subject lines? In today’s post, I’ve written about 5 Ways to Improve Email Marketing Subject Lines. Email marketing subject lines are invaluable. These words persuade customers to open your email marketing newsletters and campaigns. If your email sits
How To Scale Your Content Marketing Writing By Karen Barr Do you know how to scale your content marketing? Marketing is effective for nurturing customers and attracting new ones. Business owners are excited when they see results but then make one mistake. They hire too many people and scale too quickly. In this article, we’ll
How to Work With A Content Marketing Writer Do you know how to work with a content marketing writer? If you need a writer to help craft blog posts for your website, this article is for you. Or maybe you’ve had problems communicating your needs to your writer and you have just about given up.
