Why People Stop Reading Blogs
By Karen Barr
Understanding why people stop reading blogs is as crucial to your marketing plan as why people read blogs in the first place.
In this blog post, I’ll take you through the top reasons why people stop reading blogs. With this knowledge, you’ll have a more successful blog for your readers. We all know how important it is to keep them wanting more. Right?
I’ll also share some solutions to keep your blog healthy and prosperous.
Ready? Let’s begin!
Poor Quality Posts
Yes, I know. You are trying to pump up your website with as many blog posts as possible.
Or, in another scenario, you don’t feel like you can afford to hire a professional content marketing writer, so you hire an amateur.
In both cases, you are doomed. Trying to write posts on the fly, without taking your time, shows. So does work from an unqualified writer.
I’m always surprised that people will invest so little time, strategy, and money in posts that your public will read. These posts represent not only your product but also your company. Your content marketing is your branding!
Poor-quality posts lack proper grammar, haven’t been proofread, do not have a clear focus, and are generally unreadable. To make it even worse, the formatting may be horrific. Think big blogs of text without white space, with few subtitles.
Who wants to read that? Why would anyone want to showcase their company in this light?
To further frustrate the reader, many poor-quality posts are (not surprisingly) devoid of originality.
A Lack of Reader Appeal
Another reason why people stop reading blogs is because they lack reader appeal. Your blog post may be expertly written and informative. Does it stick to one niche or jump around from week to week?
On my blog, I write about content marketing strategies, including online marketing, blogging and email marketing. These are the interests of readers who come to my blog. If I were to write about taking Muay Thai fitness classes, a few audience members may find it inspiring, but most would take a pass.
Your blog needs to deliver value to your reader. Don’t think of appealing to everyone. Focus on your customer demographic and stick to it.
You may own a store with multiple products, such as a vintage store. Yes, your customers may be a niche within a more significant marketplace, so this will take experimentation. Continue to write your posts regularly and then see what resonates. Google Analytics is your friend here.
Looking to up your blogging game? Take my FREE BUSINESS BLOGGING COURSE.
An Inconsistent Posting Schedule
Regularly posting indicates to your audience when they should return to your blog to read more. If you post only when you feel like it or when you have time, your readers will look elsewhere.
Blogging is like friendship. You need to reach out to say hello regularly. Like a good two-way friendship, your reader is trying to connect with you by visiting your blog. Yet, without seeing new blog posts, they can feel disheartened. Soon, the relationship you have been trying to build with your audience flounders.
One way I keep blogging consistent is by batching my content. I add blogging to my weekly schedule. I make time for it. Once I have written a few blog posts, I put them up on my website, perfect the SEO and formatting, and turn each into a scheduled draft.
You may find that keeping a large content calendar posted keeps you on target. Brainstorm your topic ideas with your team. Schedule each blog post into the calendar. This creates a deadline that makes everyone accountable.
In Conclusion
No one wants to read a poor-quality blog post.
Engaging your audience requires writing high-quality blog posts. If you cannot do this, hire a professional content marketing writer to craft them for you.
Stay consistent by writing content that appeals to your reader in the subjects you specialize in. Lastly, post consistently. Your readers are counting on you. Follow these methods so your blog doesn’t become part of the story about why people stop reading blogs.
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