By Karen Barr Crafting Successful Blog Posts Crafting successful blog posts requires more than excellent writing skills. It’s about having a content marketing strategy. Think about how each post impacts your audience and, ultimately, your sales. Blog posts foster engagement, helping you connect with your readers. By frequently posting educational, informative and entertaining blog posts, […]
By Karen Barr What is the 80/20 Blogging Rule? This rule has many applications. When it comes to food, the 80/20 rule is a healthy eating principle that creates balance. Since eating 100 percent healthy is next to impossible, the rule allows treats 20 percent of the time. It only works if you select healthy
By Karen Barr SEO Product Descriptions Optimized: Understanding the Basics and How to Write Them. SEO product descriptions optimized to perform successfully means increased revenue and profit. First, what is an SEO product description? It’s a description designed to promote your products and services through Search Engine Optimization. SEO product descriptions function in two ways.
By Karen Barr 5 Email Marketing Performance Metrics Email marketing performance metrics can help guide your business growth, but only if you measure the right things. Your email marketing platform offers invaluable analytics, starting from when your customers receive your emails to their actions once they open them. Tracking your metrics is a strategic approach
What is Email Marketing? By Karen Barr What is email marketing? Email is often forgotten in a world that seems dominated by social media. You might be asking, “Does anyone read email anymore?” The answer is YES! Email marketing starts as a low-cost investment with a big reward. Statistics show that for every $1 spent,
How to Use Product Storytelling By Karen Barr Are you wondering how to use product storytelling to boost your brand and business? Now that you know the role of storytelling in marketing, it’s time to apply it. First, remember that product storytelling should be used to create a buzz around your products, highlight key features
What is Product Storytelling? By Karen Barr What is product storytelling? It’s a way of communicating information about your products to your customers through a narrative. In this post, I’ll share when to use a product story, the goal of product storytelling, brand examples, and how to share stories through blogging. Let’s jump right in
The Role of Storytelling in Marketing By Karen Barr The role of storytelling in marketing is to build brand identity and customer engagement. Weaving a compelling story helps differentiate your brand from your competition and creates a human connection with your audience. Not sure how to get started? Read on! Types of Stories in Marketing
What is Evergreen Content? By Karen Barr What is evergreen content? Regarding blogging, it’s a post that remains relevant throughout the years. Think of it like a healthy plant in your home and garden that always stays fresh. Evergreen content is important because it remains static, potentially continually drawing in organic search traffic. Let’s take
Why People Stop Reading Blogs By Karen Barr Understanding why people stop reading blogs is as crucial to your marketing plan as why people read blogs in the first place. In this blog post, I’ll take you through the top reasons why people stop reading blogs. With this knowledge, you’ll have a more successful blog