Content Marketing Consistency Benefits
By Karen Barr
Content marketing consistency benefits your company in so many ways. What makes it worth investing your time and money to create content regularly?
I can think of five reasons off the top of my head, just as a starter. Content marketing consistency helps you leverage SEO, build your brand, gain and maintain customers, create consistent messages, and find profitable leads.
If you are still unconvinced, these stats might get you there. In a report from the Content Marketing Institute, 93 percent of organizations use content marketing regularly. Don’t be left behind!
Read on to discover how Content Marketing Consistency Benefits your company.
Leveraging SEO
Search engines like Google judge your website based on many factors, including content consistency. Google has built its reputation on driving searchers to relevant and up-to-date content.
When it comes to blogging, setting a schedule and sticking to it tells Google that your content is valuable to the reader. Read How Often Should I Blog?
If writing one blog post per week seems like you will forever be behind, use my batch working technique. Of course, once you have a few blog posts ready to go, save them to your website as drafts and set them to automate weekly.
You need Google on your side regarding organic search and traffic!
Building Your Brand
Content marketing consistency benefits your company by building your brand. In fact, IT IS your brand!
There, I’ve said it.
You can make your website a beautiful work of art with eye-popping graphics. However, if your brand doesn’t have a personality, it won’t get your business very far. It’s like an interesting-looking cocktail party guest with nothing to say.
Regularly updating your website with blog posts showcasing your brand in its best light will help you outshine your competition. It’s not just about pushing your brand forward but also about creating fun, informative, and educational posts.
Gaining/Maintaining Customers
When you consistently publish content on your website, you start to gain a new following of readers who can turn into potential customers. The goal is to bring these readers back to your website continually.
If your website remains static, there is no reason for customers to return regularly. That’s a way to be quickly forgotten. Think of your blog like friendship. If you don’t reach out to your friends regularly, expect the relationship to disappear slowly.
As you build your brand through consistent content, readers will keep returning for more. When purchasing a product or service, you can bet your company will be top of mind.
Creating Consistent Messaging
When I work on sales campaigns, or what I like to call my 3-Step Marketing Plan, for my product-based clients, I suggest we start with a weekly blog post. Based on the blog, I create email marketing campaigns and social media campaigns.
For a jewellery client, it may be a promotion on gold rings. I’ll write a blog with links back to the online store products. The email campaign that goes out that week will be about gold rings. This will include links to the blog post and the sales page.
Small snippets from the blog will be used on social media like Instagram, Facebook, or Twitter to convey the same message in multiple ways.
Do you want to know more about Blogging for Business? Take my FREE COURSE presented via email.
Creating Profitable Leads
Using the 3-Step Marketing Plan repeatedly creates profitable leads.
Consistently creating content in this way has two successful outcomes. First, it establishes a sales focus for the week. You can’t sell everything all the time!
Secondly, it gives your customers and potential customers multiple ways to see the same message. Customers need to see the message more than once to be convinced to buy.
Changing product focus weekly reaches the curiosity of more people.
In Conclusion
Now you know why consistency is key in content marketing.
Give it a try!
Grow Your Business With Content Marketing
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Let’s work together on THE BIG MARKETING BRAINSTORM.
