Easter Marketing Tips for Retailers
By Karen Barr
Easter marketing tips for retailers bring a sense of fun to your business. Unlike stand-alone e-commerce businesses, lucky brick-and-mortar stores can invite customers inside to celebrate Easter.
By combining online marketing with traditional marketing, your shop is sure to be the belle of the Easter Parade. Ready? Let’s begin!
Change Your Website Homepage
The moment the calendar indicates it’s April 1, it’s time to change your homepage. White rabbits and Easter eggs abound. Use imagery to convey the upcoming holiday. Add some photos of your Easter merchandise, from chocolate to Easter bonnets and everything in between.
Temporarily change the colour of your website. Make your customers think spring. Use traditional Easter colours of purple and yellow. Or choose a soft pastel pink, green, or blue.
Easter Themed Email Marketing
It’s time to roll out your Easter themed email marketing campaign. The first step is to decide on a start and end date. Next, select the number of emails for your campaign and start pulling imagery. Then take some time to write compelling email text.
You’ll want to make sure that your email is opened. A strong subject line is a must! Remember to use an emoji at the start of the subject line. Make it reflect Easter. In a sea of emails, yours is sure to stand out in your customer’s inbox. Learn how to improve your email subject lines.
Utilize your email marketing campaign to send out gift guides, promotions, discounts, and information about upcoming events and contests —all with an Easter theme.
Themed Promotions and Discounts
Limited-time discounts on seasonal products can boost sales and bring shoppers into your storefront early. This is an example of the early bird catches the worm. Spring pun intended!
Think bundles. Combine items to encourage the sale of multiple products. For example, if you own a bakery, package items together for parties. Have bundles for school Easter parties, with a cake, cupcakes, and decorated cookies sold together to feed 12. Grandparents will love chocolate Easter bunny bundles.
Store Events and Celebrations
Use social media and email marketing to promote in-store events. There are many Easter marketing tips for retailers when it comes to in-store special events. This depends on your store’s space and merchandise mix. It’s time to get creative.
Host a tea party at your fashion boutique, complete with bone china cups, saucers, and delicate finger sandwiches. Encourage shoppers to wear their finest hats and give away a prize for the best Easter bonnet.
Perhaps your shop is geared towards children. Host an Easter egg hunt or create a DIY Easter craft project for kids and parents. These are sure to be fun family events.
Your Easter events may become so popular that customers eagerly anticipate them each year. Moreover, by helping your customers create new memories, you’ll ensure continued customer loyalty.
Easter Contests and Draws
One way to encourage customers to visit your store and participate in special events is by promoting contests. Remember the Easter bonnet contest for best hat?
If your store focuses on children, consider hosting contests for the best Easter colouring page or the best Easter bunny costume.
Draws are even better! It’s a fantastic way to build your email list. For two weeks leading up to Easter, collect names on ballots for a chance to win an Easter basket or a gift certificate.
Fill a large jar full of jellybeans and ask customers to write down their best guess as to how many are inside. The correct number wins the prize.
In Conclusion
Easter is a fantastic opportunity to boost sales. Use these Easter marketing tips for retailers, and you’ll be well on your way to increased profits.
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