Creating Content for the Buyer’s Journey By Karen Barr Creating content for the buyer’s journey requires a strategic approach. Rarely does a buyer look at a product offer once and purchase immediately. A candy bar placed in your basket while waiting in the checkout line at your local grocery store is an impulse item. However, […]
By Karen Barr 5 Email Marketing Performance Metrics Email marketing performance metrics can help guide your business growth, but only if you measure the right things. Your email marketing platform offers invaluable analytics, starting from when your customers receive your emails to their actions once they open them. Tracking your metrics is a strategic approach
What is Email Marketing? By Karen Barr What is email marketing? Email is often forgotten in a world that seems dominated by social media. You might be asking, “Does anyone read email anymore?” The answer is YES! Email marketing starts as a low-cost investment with a big reward. Statistics show that for every $1 spent,
How to Use Product Storytelling By Karen Barr Are you wondering how to use product storytelling to boost your brand and business? Now that you know the role of storytelling in marketing, it’s time to apply it. First, remember that product storytelling should be used to create a buzz around your products, highlight key features
What is Product Storytelling? By Karen Barr What is product storytelling? It’s a way of communicating information about your products to your customers through a narrative. In this post, I’ll share when to use a product story, the goal of product storytelling, brand examples, and how to share stories through blogging. Let’s jump right in
The Role of Storytelling in Marketing By Karen Barr The role of storytelling in marketing is to build brand identity and customer engagement. Weaving a compelling story helps differentiate your brand from your competition and creates a human connection with your audience. Not sure how to get started? Read on! Types of Stories in Marketing
Easter Marketing Tips for Retailers By Karen Barr Easter marketing tips for retailers bring a sense of fun to your business. Unlike stand-alone e-commerce businesses, lucky brick-and-mortar stores can invite customers inside to celebrate Easter. By combining online marketing with traditional marketing, your shop is sure to be the belle of the Easter Parade. Ready?
5 Ways to Improve Email Marketing Subject Lines By Karen Barr How can you improve email marketing subject lines? In today’s post, I’ve written about 5 Ways to Improve Email Marketing Subject Lines. Email marketing subject lines are invaluable. These words persuade customers to open your email marketing newsletters and campaigns. If your email sits
How To Scale Your Content Marketing Writing By Karen Barr Do you know how to scale your content marketing? Marketing is effective for nurturing customers and attracting new ones. Business owners are excited when they see results but then make one mistake. They hire too many people and scale too quickly. In this article, we’ll
What is Digital Marketing? By Karen Barr What is digital marketing, exactly? Digital marketing is a term used all the time. Digital marketing is a way of promoting products and services via digital channels. Online marketing is another way of describing digital marketing. Many things have changed over the years regarding the digital channels marketers