5 Reasons To Send A Welcome Email
A welcome email is an invaluable marketing tool for your business.
Imagine walking into a coffee shop and no one bothered to greet you. They simply stared a you while you placed your order. It wouldn’t be a very pleasant experience, would it?
If you have an email marketing list and have not set up an automated welcome email, then it’s time to reconsider.
What is a Welcome Email?
A welcome email is an automated email sent to welcome new customers when they sign up for your email list.
This can be one email introducing your company and thanking customers for signing up for your email list. You can also send out an email marketing campaign with a series of two to five emails.
After the initial email, you may want to take it further by introducing your team or highlighting some of your top products. However, make sure these emails are written in an informative fashion and not as a sales pitch.
A welcome email or email campaign introduces your brand to the customer. It helps establish a new relationship with the customer and builds trust.
Welcome New Customers
Think of this in humanistic terms. When you invite guests to your home, you must welcome them when they arrive. If you ignore them, they will probably feel the need to leave.
Your emails can include a special perk for new subscribers, such as a discount on their first purchase or a gift with purchase.
Engage New Customers
According to Mailchimp, one of the leading email marketing platforms, welcome emails have an average open rate of 45.7% compared to 18.6% for an average promo email. Additionally, they have a click-through rate of 10% compared to the average of 3.8%. Mailchimp states that the average conversion rate is 1% compared to regular promo emails, which convert at 0.17%.
Personally, I have seen even greater results when crafting welcome emails for my clients. In fact, the open rate can be upwards of 70% to 90%.
Imagine the customer engagement you will miss without an automated welcome email or email marketing campaign.
Build Brand Loyalty
Build brand loyalty. When welcomed, customers feel they are part of the community.
Your company remains at the top of customers’ minds by providing some of the initial information they need about your brand. This is further enhanced when you follow up with emails every 7-10 days. Customers who need or want to purchase the types of items you sell will consider your brand first.
Decrease Unsubscribes
If your customers do not receive a welcome email immediately, they may forget who you are. If a new customer is just added to your list and only receives an email weeks later, they may choose to unsubscribe. Worse yet, they may report your email as Spam.
Provide Data
When you send an email welcome campaign series, you’ll have the data to see which email received the most open and click-through rates.
Additionally, part of your email marketing campaign may include a checklist of which products or services the customer is most interested in. This can help you segment your list and only send relevant emails to customers.
In Conclusion
It’s time to stop ignoring your customers. When they sign up to be part of your community, welcome them.
Automate your welcome email or email marketing series. Then, relax and let your email platform do the work for you.
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