How to Repurpose Your Blog Content
Once you write your blog post, what happens next? It’s posted, and customers read it.
The more blog posts you have on your website, the better your chances of increasing your SEO for search engines like Google are.
All of this is important .However, this is just the start.
In this article, I will show you how to repurpose your blog content and why you should. After all, there is no need to keep re-inventing the wheel!
Turn Your Blog into Email Copy
The first step in repurposing your blog post is to turn your article into an email. It’s important not just to sell with your email marketing campaigns but to inform, entertain, and educate your customer base.
When I write weekly email marketing campaigns for my clients, I like to balance what I create. No one wants the message BUY, BUY, BUY to hit their inbox each week. Instead, here’s how to repurpose your blog post content and pique your customers’ interest.
Take content from blog posts and paraphrase it into an email that makes customers want to learn more. Once they click, the customer is on your website.
Let’s say you own a supplement company in the health and wellness space. Your website’s most recent blog post is about the benefits of taking calcium. Crafting a short email with a catchy subject line and call to action will entice the reader to click the link.
As you already know from reading 6 Ways Blogs Provide Value, your blog post must include links back to your products or services.
So once your customer is intrigued by your calcium email and clicks on the link to the blog post, they will also have the opportunity to click the calcium link. This will lead back to the calcium product pages.
By sending your customers an educational email, you’ve added value to their experience of being a member of your community. Most importantly, you are creating endless opportunities to promote sales subtly.
Create A Lead Magnet
Need to build out your email list? A lead magnet is the way to do it. Here’s how.
Take key points from your blog posts and create checklists. You can also take numerous blog posts and group them together in one e-book.
The options are endless!
Learn more with my FREE 3-part e-course Business Blogging for Profit: Sell More Stuff & Make More Cash.
Create Text for Social Media
The next step in repurposing your blog post is to create bite-sized social media posts. Each social media post will link back to your original blog post on your website. So, go ahead and post on Facebook, Twitter, and Instagram.
With LinkedIn, you will have even more space. In the comments section, feel free to post a larger segment of the original blog post with a link back to your website.
By using your blog post as inspiration for social media, you are not only simplifying your content marketing writing tasks but also creating full campaigns with one message.
Create Quote Cards
Another idea I like is to take a quote or statistic from the blog post and make quote cards to post on social media. It’s a succinct and effective way to create more interest.
Shoot A Video
If your lineup includes videos for social media platforms like YouTube, consider crafting a video about the topic with links to the full blog post article.
Use Links in Facts Pages
Now, if you have a facts page, consider adding links to blog posts that further illustrate your points. There is no need to duplicate your work.
In Conclusion
Why should you repurpose your blog post? Learning how to repurpose your blog post content saves you invaluable time in your content marketing writing and strategy.
Make More Money Through Business Blogging
Sell more stuff and make more cash with my FREE 3-PART COURSE presented through email.
