5 Christmas Marketing Strategies
5 Christmas Marketing Strategies are all right here for you.
If you work in retail, e-commerce, or hospitality, you know that Christmas is the most important time of year for sales. Here are 5 Christmas Marketing Strategies for you to implement for online marketing made easy.
Change Your Website Design
Just like people around the world decorate the inside and outside of their homes for Christmas, think about sprucing up your website. The easiest change to add is photography or graphics with a Christmas theme. It’s one of the most effective Christmas marketing strategies.
Start with your home page. Use this as a strong visual to your customers that the holiday season is fast approaching. Many businesses begin this process in mid-November when retailers start to display their merchandise in stores.
Create Christmas Blog Posts
Using the same mid-November time frame, create blogs with a Christmas theme. Topics are dependent on your business.
If you own or manage a housewares store, you could write a blog post on 5 Table Settings for the Christmas Season. Beauty, fashion, or vintage sellers can capitalize on blog posts about finding the best Christmas gifts for granny, mom, sisters, or friends.
If you are in the food or hospitality business, think about adding Christmas recipes to your blog. You don’t need to share secret family recipes. Instead, post something celebratory.
Remember to always create links back to your products or services within your blog posts.
Looking to learn about Business Blogging? Take my FREE MIN-COURSE presented through email.
Send A Daily Newsletter
Okay. Emailing your customers a daily newsletter may sound excessive, but it boosts Christmas sales. To do this, you need to create a theme. Let me give you an example.
One of my clients owns a high-end European bakery. He has a blog that features recipes. For Christmas, the theme was The 12 Days of Christmas.
I created 12 new recipes for the blog. For each recipe, I made an email newsletter. These were set to automate daily leading up to Christmas Day. These recipes were more simplified and less artistic than what was sold in the bakery.
Customers looked forward to a new recipe every day. The open rates were incredible! Of course, this led to even more interest in Christmas baking. What customers didn’t bake at home, they bought in the bakery.
Offer Christmas Bundles
Create gift bundles to make it easier for your customers to shop. Pull products together to form Christmas collections that offer savings instead of purchasing separately. Bath products, sleepwear sets that provide slippers and a sleep mask, food products, cosmetics, and cookware all work beautifully for Christmas bundles.
Services can also be bundled together for Christmas. For many years, I worked with a client who owned a cooking school. Christmas classes were popular starting in mid-November. To sell more of them, I packaged them into bundles of three. The price point was lower than when cooking classes were sold separately, and it filled all the seats in the classroom.
Create A Gift Guide
Long before the internet, Christmas gift guides or catalogues were sent to homes in anticipation of the Christmas season. Today, you can recreate this magic with an online Christmas gift guide.
Before you start, you’ll need to compile a list of products you want to feature in your guide. You’ll also need to show the prices.
Write a product description for each that leans into the Christmas theme. Write each description like a story. Remember, if customers can envision how the people in their lives will use and appreciate the gift, they are more apt to purchase.
Next, hire a photographer to take photographs with props that identify the Christmas season. It could be as simple as your products surrounded by Christmas ribbons and Christmas tree bulbs to full Christmas backdrops.
Use Canva or Adobe to custom-create your multiple-page gift guide. Customers can download and share this guide. Then, customers can preview it at their leisure.
Add buttons that link back to the product pages on your website. Watch the sales flow in!
In Conclusion
Christmas is the biggest retail holiday of the year. Be ready well in advance of the season. Be prepared by using these 5 Christmas Marketing Strategies. It’s time to outsell your competition.
