Top 5 Fonts for Email Marketing
What are the Top 5 Fonts for Email Marketing?
Have you considered the importance of fonts for email marketing? Does the font in your email template determine your selection? Or do you have a stand-by favourite that you always use?
This article will make you reconsider the importance of fonts for email marketing.
Read on!
What Are Email Safe Fonts?
Email-safe fonts are reader-friendly and the best choice when designing email marketing campaigns. Fonts matter!
According to Mailchimp, a top email marketing platform, most people spend just 10 to 12 seconds reading or skimming through a business email. It needs to be readable!
Serif vs. Sans Serif Fonts
First, what is a serif? In typography, or the world of word art, a serif is a flourish or small line at the end of each letter. Think of it like a font crafted with a quill or fountain pen. The goal of a serif font is to help reading flow by guiding the eyes to the following letter and word.
In complete opposition, sans-serif fonts lack this special flare and instead offer clean lines and a more modern design.
Top 5 Fonts for Email Marketing
Let’s discuss the benefits of each of the following fonts for your email marketing campaigns.
- Arial (sans-serif)
- Verdana (sans-serif)
- Tahoma (sans-serif)
- Georgia (serif)
- Times New Roman (serif)
Arial
The Arial font is one of the most widely used. It is one of two that my editors suggest I use when handing in a magazine assignment.
You’ll be happy to note that Arial is also easy to read. That’s because the font is taller than many other types of fonts.
This sans-serif font works well for email marketing designs and all digital viewing in general. It’s a friendly font with rounded edges, so if this feeling represents your products or service, then Arial may be the in-house font you were looking for.
What’s more, because Arial is a medium-weight font, it can be used for both titles and the body of your text for an overall cohesive look.
Verdana
Verdana is a san-serif font with a modernized edge. Its wide uppercase and lowercase letters aren’t by accident. This font was created for low-resolution screens.
Verdana’s open-air style benefits readers by providing space between the letters, leading to more white space. It is easy to read and scan, even in smaller print.
When it comes to scalability, Verdana can’t be beat. This font can be sized up without loss of quality.
Historically, Verdana was designed for the Microsoft Corporation by British type designer extraordinaire Matthew Carter. Verdana is a play or the word verdant, which means green.
Tahoma
Unsurprisingly, Tahoma, a san-serif font, is often compared to Verdana. Matthew Carter also crafted Tahoma for Microsoft Corporation. This font was originally part of Windows 95, so it will work well in your digital email marketing campaigns.
Thinner-bodied than Verdana, Tahoma, with its soft edges, is the more elegant of the two fonts. It adapts well to both titles and texts in the body of your email. Best of all, it’s exceptionally easy to read in all font sizes. Think of smaller descriptions in emails under photographs.
Tahoma isn’t as popular as some of the other fonts, which may give your email marketing campaigns the extra edge they need.
Check it out!
Georgia
Microsoft designed the serif Georgia font in 1993. It was inspired by Scotch-Roman lettering. The font is tall and thick but with thinner angles that give it sophistication. Note how the lowercase letters are taller than other fonts.
Many online newspapers and magazines use Georgia. Think New York Times, Huffington Post and Guardian. Businesses use this polished-looking font to present a truly professional image.
Georgia is highly readable, making it the perfect font for the body of your email content. Also, when sending flyers or coupons in your email marketing campaigns, customers may print them out!
Choose Georgia. The font remains clear when printed.
Times New Roman
Times New Roman is the other font my magazine editors request when I hand in my writing assignments. It’s an old-school serif font that originated as Times Roman, a font that was used in British newspapers.
This font was updated to reflect modern times and is now called Times New Roman. It was initially used as the default font for early Microsoft Word.
Times New Roman is an email-safe font with a narrow letter design and a condensed view. However, many have noted that it can be hard to read, slowing down the process.
Although, I can see why it would benefit editors to read more slowly. It could help them provide more accuracy.
In Conclusion
When crafting your next email marketing campaign, try using one of these Top 5 Fonts for Email Marketing. Which one is your favourite?
Looking to lean more about email marketing? Check out this post 5 Reasons Why You Need An Email List.
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