5 Reasons Why You Need An Email List
Your email list provides an essential tool for all your content marketing efforts
I’ve said it before, and I’ll say it again. Your email list is your golden ticket.
The customers who have registered to be part of your email list want to hear from you regularly. They want your knowledge, advice, tips, and tricks. So, educate, entertain, and delight them!
Are you not quite convinced yet?
Let’s explore 5 Reasons Why You Need An Email List.
You OWN Your List
Once you’ve started your email list, it’s yours to keep.
But what about social media, you ask?
Imagine Elon Musk grows frustrated with “X.” Maybe, one day, he gets tired of everyone refusing his branding and still calling the platform Twitter.
Chirp, chirp.
“This is for the birds!” screams Musk in this imaginary scenario before shutting down the platform entirely.
What if you have 2000 followers on Twitter? Ahem, “X”? You’ve lost them all.
Not cool.
This will never happen with your email list. You own it.
See how it’s your Golden Ticket?
The Costs Are Low
The costs of email marketing are substantively lower than traditional marketing. Think radio, television, print advertising, and digital marketing such as pay-per-click ads.
Case in point, popular email marketing platforms such as CovertKit have a basic plan starting at ZERO DOLLARS a month for 10,000 subscribers.
Of course, if you find writing challenging, you’ll need to hire a content marketing writer.
Graphic design for email marketing can be simple. Good photography makes all the difference. If the price of hiring a photographer is out of your current budget, consider websites like UpSpalsh for free and low-price images.
Hey! Did you know I have a FREE 3-part email course called Business Blogging for Profit: Sell More Stuff & Make More Cash?
Promote Your Products and Service
With an email marketing list, you can instantly promote your products and services to your customers. Craft fun, festive, profitable emails for every holiday throughout the year.
Engage customers with discounts, free gifts, and draws.
Track Your Email Marketing Campaigns Metrics
An email marketing platform such as Mailchimp, you can track your email marketing efforts. Metrics are an important indicator of success.
You can view your open rates, clickthrough rates, clicks per link, bounce rates, unsubscribe rates, conversion rates, and return on investment.
The Return On Investment is High
When it comes to Return on Investment (ROI), according to Statista, companies average $36 in return for every U.S. dollar spent on email marketing. My lucky retail, e-commerce, and consumer goods clients reap an even bigger return at $45 per dollar spent.
In Conclusion
If you don’t have an email list, it’s time to start.
An email list is yours to keep for life. The cost of entry is low. It gives you a captive audience to promote your goods and services to. You can easily track your metrics to uncover which marketing efforts are working. Best of all, the Return On Investment in email marketing is high.
