How to Hire A Content Marketing Writer
Hiring a content marketing writer can be the most crucial aspect of your digital marketing plan. A professional writer gives you a competitive advantage in everything from your website’s blog to email marketing campaigns and sales funnels.
What are the steps in hiring a content marketing writer? How can you be sure to find the best writer for your business needs?
Read on!
Skip the Job Boards For a Google Search
I know plenty of writers who find clients on job boards. However, when hiring a content marketing writer, try a Google Search and see who comes up. This will save endless hours of sifting through promising and less-than-promising applicants.
Find A Writer in Your Niche
Too many companies set out to find a writer, figuring any skilled writer can do the job.
Wrong!
Writers have their niches.
I worked in retail for years before becoming a licensed chef. I’ve lived abroad and traveled widely. My generation launched technology. I love SaaS, and I studied digital marketing at university.
I write about the niches I know best. Retail. Hospitality. Technology.
Sure, I could write about other topics, but it would take me endless hours of research.
Check Background Experience
Once you have found a writer in your niche, research their experience. What clients or publications have they written for?
Look for experience in journalism. This guarantees the writer can weave a story.
Since you are looking for a content marketing writer, you’ll want to check on sales and marketing experience. These business skills are invaluable.
Read the Writer’s Portfolio
Find the portfolio tab on a writer’s website. Here, you can click and read articles and blogs writers have written. You’ll have an opportunity to understand a writer’s style.
Read Blog Posts
If you are looking for a content marketing writer with a strategy for developing and implementing marketing plans, take a step further.
Many writers have blogs on their websites with content marketing tips, tricks, and strategies for their readers. This signifies that the writer works as a content marketing writer and strategist.
I have a FREE 3-part e-course called Business Blogging for Profit: Sell More Stuff & Make More Cash. Check it out!
Have A Chat
Many writers offer free pre-chats to connect with potential clients. This is a perfect way to determine whether the writer is a good fit.
Keep your chat short. Respect the writer’s time. Talk about what you need. This is a work discovery session, not a free consultation.
Be Willing To Pay
When you find the perfect writer, be willing to pay a premium price if you want the very best. Think quality over quantity.
Work with an expert writer who will craft three exceptional blog posts instead of an intermediate writer who will craft six mediocre blog posts for the same price. Your website is your company’s reputation.
Remember, you are not paying a content marketing writer and strategist for their time, but for the many years of experience it took to develop their craft.
Many content marketing writers are solopreneurs and have limited writing time during the day. They will only work with clients who pay their rates.
