Easter Marketing Tips for Retailers By Karen Barr Easter marketing tips for retailers bring a sense of fun to your business. Unlike stand-alone e-commerce businesses, lucky brick-and-mortar stores can invite customers inside to celebrate Easter. By combining online marketing with traditional marketing, your shop is sure to be the belle of the Easter Parade. Ready? […]
Creating Original Blog Content By Karen Barr Creating original blog content for your business is possible. In fact, it is a necessity. By taking the time to present your readers with something novel, you will be rewarded with a dedicated following. Like a well-prepared meal, every blog post you write should be crafted from scratch,
Content Marketing Consistency Benefits By Karen Barr Content marketing consistency benefits your company in so many ways. What makes it worth investing your time and money to create content regularly? I can think of five reasons off the top of my head, just as a starter. Content marketing consistency helps you leverage SEO, build your
Why Do People Read Blogs? By Karen Barr Why do people read blogs? Understanding the why factor will help you craft blogs that resonate with your audience. Let’s dive straight in! To Learn Something New We’ve all been there. You are talking to a friend or listening to a podcast and suddenly have an insatiable
5 Ways to Improve Email Marketing Subject Lines By Karen Barr How can you improve email marketing subject lines? In today’s post, I’ve written about 5 Ways to Improve Email Marketing Subject Lines. Email marketing subject lines are invaluable. These words persuade customers to open your email marketing newsletters and campaigns. If your email sits
How To Scale Your Content Marketing Writing By Karen Barr Do you know how to scale your content marketing? Marketing is effective for nurturing customers and attracting new ones. Business owners are excited when they see results but then make one mistake. They hire too many people and scale too quickly. In this article, we’ll
How to Work With A Content Marketing Writer Do you know how to work with a content marketing writer? If you need a writer to help craft blog posts for your website, this article is for you. Or maybe you’ve had problems communicating your needs to your writer and you have just about given up.
How to Come Up With Blog Ideas How to come up with blog ideas is a pressing question. As a journalist since 2010, I’ve pitched countless ideas to my editors. As a content marketing writer and strategist, my clients often leave the ideas up to me. Here are some tips to get you started Brainstorm
By Karen Barr How Often Do You Need to Blog? It’s a question everyone asks me. First, let’s examine the benefits of blogging. Then, I will address the question. After reading this post, you’ll have a better idea of the blogging goals for your company. The Benefits of Blogging Blogs help bring more traffic to
What is Digital Marketing? By Karen Barr What is digital marketing, exactly? Digital marketing is a term used all the time. Digital marketing is a way of promoting products and services via digital channels. Online marketing is another way of describing digital marketing. Many things have changed over the years regarding the digital channels marketers
