B2C vs B2B Marketing B2C vs B2B marketing begins with the buyer. Content marketing is a core strategy for any company. Before creating content, it’s best to understand your audience. In this article, we’ll dive into B2C vs B2B content marketing and some of the distinct differences. Let’s begin! Content for B2C Customers For business-to-consumer […]
Creating Content for the Buyer’s Journey By Karen Barr Creating content for the buyer’s journey requires a strategic approach. Rarely does a buyer look at a product offer once and purchase immediately. A candy bar placed in your basket while waiting in the checkout line at your local grocery store is an impulse item. However,
How to Write LinkedIn Posts By Karen Barr Do you know how to write LinkedIn posts? For my B2B clients, LinkedIn can be invaluable. The platform enables you to connect with and network among other professionals in your industry. LinkedIn also allows you to share your content. It helps you establish the know, like, and
Is Blogging or Social Media Better? (Here’s Why Blogging Wins) By Karen Barr Is blogging or social media better? In the race to garner online attention for your business, it’s best to know how to streamline your efforts and maximize your time. In this article. I’ll walk you through the power of blogging, as well
5 Content Marketing Pitfalls 5 Content Marketing Pitfalls was written to help you strategize and improve your online marketing efforts. Content marketing pitfalls are plentiful. There is a lot to juggle! Not only do you need to keep your customers engaged and informed, but you need to outsmart your competition. In this article entitled 5
By Karen Barr Crafting Successful Blog Posts Crafting successful blog posts requires more than excellent writing skills. It’s about having a content marketing strategy. Think about how each post impacts your audience and, ultimately, your sales. Blog posts foster engagement, helping you connect with your readers. By frequently posting educational, informative and entertaining blog posts,
By Karen Barr What is the 80/20 Blogging Rule? This rule has many applications. When it comes to food, the 80/20 rule is a healthy eating principle that creates balance. Since eating 100 percent healthy is next to impossible, the rule allows treats 20 percent of the time. It only works if you select healthy
By Karen Barr SEO Product Descriptions Optimized: Understanding the Basics and How to Write Them. SEO product descriptions optimized to perform successfully means increased revenue and profit. First, what is an SEO product description? It’s a description designed to promote your products and services through Search Engine Optimization. SEO product descriptions function in two ways.
By Karen Barr 5 Email Marketing Performance Metrics Email marketing performance metrics can help guide your business growth, but only if you measure the right things. Your email marketing platform offers invaluable analytics, starting from when your customers receive your emails to their actions once they open them. Tracking your metrics is a strategic approach
What is Email Marketing? By Karen Barr What is email marketing? Email is often forgotten in a world that seems dominated by social media. You might be asking, “Does anyone read email anymore?” The answer is YES! Email marketing starts as a low-cost investment with a big reward. Statistics show that for every $1 spent,