6 Ways Blogs Provide Value
Blog posts help bring customers and potential customers to your website to read your content. However, customers read blogs that provide value.
In this post, you’ll learn some simple ways to achieve this.
Here are 6 Ways Blogs Provide Value. Read on!
Making it Readable
I always write for people first and search engines second. Once I’ve found a subject and keywords, I write the article. Then, I go back and add the keywords. This method easily flows text.
If your content sounds stilted, people will bounce from your page. Don’t use keyword stuffing. Don’t use AI to create your content. The effort you take will be well worth it.
Value: You’ve written something your customers want to read.
Do you hate writing blogs? Hire a content marketing writer!
Using SEO
Always check your Search Engine Optimization. When working with clients on WordPress or Shopify websites, I ensure they install Yoast SEO.
Yoast SEO is a plugin that guides you through all the steps needed to optimize SEO.
Think keywords, H1, H2, H3, meta tags, alt tags, and on- and off-page optimization. It works with a stop light system: green scores top grades, amber needs improvement, and red is a stop-and-fix signal.
Beyond Yoast, various plugins are made to assist you with SEO. This depends on the platform on which you have built your website.
Value: You’ve made your content easier for customers to find via organic search. Bonus! You are increasing traffic to your website.
Creating Links to Other Blog Posts on Your Website
Be sure to create links to other blog posts or pages on your website. This is an effective way to clarify key points or offer your customers additional information.
For example, I worked with an art gallery in London that sold limited-edition prints. First, I wrote over 50 artist biographies as blog posts. Then, each blog post I wrote about art that mentioned an artist by name was linked back to the biography. This gave the reader more context.
Additionally, the more a customer reads on your website, the more they will consider you an expert on the subject. It’s a win-win!
Value: You’ve made it easier for customers to learn more before purchasing.
Learn blogging tips with my FREE 3-part email course called Business Blogging for Profit: Sell More Stuff & Make More Cash.
Asking Customers to Join Your Email List
Directly below your blog post, ask readers to sign up for your email list. Link this to your email marketing platform, such as Mailchimp or Convert Kit, to instantly collect and file customer names on your email list.
Value: You’ve made it easier for your customers to continue to engage with you. Bonus: You are building your email list!
Offering Affiliate Links
You may wish to include affiliate marketing in your blog posts. However, be sure to use affiliate links sparingly to keep the focus on the content of your blog and the reading experience for your customers.
Value: By linking your customers to products and services you believe in, you are helping them with your suggestions while making a small commission from your recommendations.
In Conclusion
There you have it! 6 ways Blogs Provide Value.
By using best practices to ensure your blog posts are readable, using SEO, creating links to other blog posts on your website, creating links to your products or services, and offering affiliate links, you can ensure you are providing value for your customers.
Need help creating valuable blog posts for your readers?
