Writing Isn’t Easy
For most people, writing isn’t easy. Sure, you know all about your brand. You know so much that it’s hard to organize your key thoughts and put them down on paper.
You’ve spent hours in front of your computer staring at a blank screen. A sentence comes to mind, and then you delete half of it. You feel like you are wasting your time.
The truth is you are!
This is why you need a content marketing writer and strategist. That’s the part of the story where I come in.
Introduction
Hi! I’m Karen Barr.
I help people make more money by writing brand-focused content combined with innovative content marketing strategies. I create SEO-rich blog posts and articles, as well as email marketing campaigns and three-step content marketing plans.
On the consulting side, I help people understand and simplify their online marketing plans when it comes to content marketing strategies.
As a journalist, I write about lifestyle, wellness, food, travel, style, and technology.
My clients are mainly in Retail/E-commerce, Tourism/Hospitality, and Technology.
- Wellness
- Beauty
- Food
- Style
- Retail Technology
- Restaurants
- Hotels
- Travel and tourism
- Arts and culture
- Hospitality Technology
- Digital Marketing
- SaaS
Journalists Are Storytellers
As a journalist, I am an expert storyteller.
Selling products and services is about telling stories to your audience.
Businesses need to invite their audience into a story that offers a solution to their problems.
Think back to Alice’s Adventures in Wonderland by Lewis Carol. The main character, Alice, was on a quest for adventure. She followed her guide, The White Rabbit, and got exactly what she was after.
In other words, your customer is Alice, and you are The White Rabbit.
Illustration in Lewis Carol’s book Alice’s Adventure in Wonderland by John Tennial for the book in 1865.
The White Rabbit Method
I write each blog post specifically for your customer demographic, not only to entertain the reader but to give solutions to problems. Of course, links back to your products and services complete the picture.
Email marketing campaigns are written with captivating subject lines and a bold Call to Action, enticing readers to become curious and click.
Lead magnets are crafted to entice readers to sign up with their email address.
What are the results of The White Rabbit Method? A loyal base of customers who will follow you and your brand anywhere.
Just the Facts
Here are some interesting facts about articles and blogs.
Statistically, 70% of consumers prefer to read blog posts rather than ads, according to Ledgeview Partners. In fact, HubSpot has stated that blogs can boost website visitors by more than 55%.
What’s more, 44% of buyers read three to five blogs before they make a purchase, according to a recent Demand Gen Report
As for email marketing, it’s your golden ticket. These are the customers who have given you their personal email addresses and expect to hear from you. The ROI on email marketing is impressive. In fact, email generates an average of $42 for every dollar spent.
Online Marketing
Now, about online marketing.
You could have the best product or service in the marketplace. If very few people know about you and your business, you’ll have very few sales.
FOMO is Real
So, if you don’t have a blog on your website and haven’t invested in email marketing, you are missing out! Why? Because your competition is already ahead of you.
Are you willing to sit at your desk all day and not produce a single sentence?
Start working on your business and not in your business.
Here’s how you can work with me.